Items where Author is "Almeida, Margarida"

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Article

Almeida, Margarida and Sousa, Eva and Rodrigues, Carolina and Candeias, Maria Beatriz and Au-Yong-Oliveira, Manuel (2021) Samsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal. Administrative Sciences, 11 (1). p. 19. ISSN 2076-3387

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