Consideration of Innovating Cultivation Mode for Electronic Commerce Talents in China

Social and economic development is more and more inseparable from the electronic commerce. The e-commerce is widely applied in various industries. Development for the e-commerce leads to the talent demand, and Chinese universities supply a lot of e-commerce graduates to market every year. However, although e-commerce talents are still in a short supply in the market, the e-commerce graduates in Chinese colleges and universities encountera situation that they can't find the suitable working position. The demanders always lack of talents and the suppliers always look for jobs on the market. This is derived from supply and demand dislocation for the talents. By analyzing the professional training objectives and cultivation mode, major background and technical requirements of the e-commerce, it is realized that there are lacks of a targeted market and lacks of practical guidance of enterprises in the training of the college e-commerce graduates. In this paper, based on the discussion of differences for both supply and demand sides in the ability of recognition and trust, the sources of the dislocation is analyzed and the author puts forward to solve to the supply and demand dislocation for the e-commerce talents based on the interaction of all the social parties.