A Dynamic Computational Model of Social Stigma

The dynamics of social stigma are explored in the context of diffusion models. Our focus is on exploring the dynamic process through which the behavior of individuals and the interpersonal relationships among them influence the macro-social attitude towards the stigma. We find that a norm of tolerance is best promoted when the population comprises both those whose conduct is driven by compassion for the stigmatized and those whose focus is on conforming with others in their social networks. A second finding is that less insular social networks encourage de-stigmatization when most people are compassionate, but it is instead more insularity that promotes tolerance when society is dominated by conformity.