Understanding Healthcare Choices through Psychoeconomics: A New Interdisciplinary Approach

We introduce the Psychoeconomics of Healthcare Decisions, a novel interdisciplinary field that combines psychological and economic insights to understand the "why" behind our medical choices. This field explores the intricate web of psychological factors, economic considerations, and individual behaviors that influence healthcare decision-making. By examining the impact of cultural contexts and socio-economic environments, Psychoeconomics of Healthcare Decisions aims to provide a deeper understanding of patient choices. This manuscript outlines the goals and methodologies of this emerging field, highlighting its potential to revolutionize healthcare delivery through improved patient education, informed policy decisions, and enhanced preventive care utilization and treatment adherence. Practical applications, such as case studies on framing effects and shared decision-making, demonstrate how this knowledge can improve public health outcomes.